Known for its innovative styles—seen on celebrities and fashion forward WOW Couture super fans—this company is in it to win it.
WOW needed an advanced ecommerce website that communicated their forward-thinking business and design. They really needed two sites: one for their wholesale business, and one for online retail. LEXIM created both. A retail ecommerce site was optimized to maximize brand presence and shopping UX. In addition, we created a custom wholesale site where pre-approved buyers can buy and sell WOW Couture in their own stores.
A key component of the project was social media integration.
Here's what LEXIM did:
- Created a custom Instagram page element, using the Instagram API, that displayed user-generated content that WOW superfine post of themselves wearing the brand's latest styles. Check out #WOWCoutureUSA too see for yourself.
- Created a page that aggregates all social activity for WOW, displaying latest Facebook & Instagram posts.
- Google Adwords PPC & Display campaigns brought brand awareness with millions of impressions and impressive clicks through rates.
- SEO efforts got WOW Couture FIRST PAGE SEARCH RESULTS for targeted Keywords like "Affordable Bandage Dress".
- Remarketing worked to retarget potential customers who had visited the WOW Couture website, giving the impression that "the brand is everywhere".
THE RESULTS: Increased sales and brand awareness for an up and coming fashion commerce dynamo.
CHECK OUT WOW COUTURE'S SITE